Discovery workshops
Focused sessions with Andrenna uncovered the fuller business knowledge that rarely appears in a single document: the studio’s direction, priorities, point of view, ways of working and the judgement behind important choices.
A Custom GPT built to think with the business.
Studio Aurora is a lighting design consultancy in Dubai. GENAEON built a foundation led Custom GPT around the knowledge, goals and direction behind the studio, so it could support both the work and the thinking that shapes it.
The project ↓
The ambition
More than a tool for producing content.
The objective was to create a Custom GPT that could become a genuine strategic thinking partner for the studio.
That meant going deeper than a set of prompts or a library of uploaded documents. To contribute usefully, the GPT needed to understand the business behind the task: what Studio Aurora stands for, where it is going, what matters in its work and how those decisions connect.
The project therefore began with the foundation. Business knowledge, existing documentation and Studio Aurora’s Brand DNA were brought together into a coherent source of context before the Custom GPT itself was configured.
The defining objective
Build enough depth of business understanding for the GPT not only to respond in Studio Aurora’s voice, but to reason alongside the studio when the answer was not already known.
The foundation led process
The quality of the thinking began with the quality of the understanding.
Each stage added a different layer of context, moving from tacit business knowledge to a configured and tested working partner inside ChatGPT.
Documentation & Brand DNA
Existing material was reviewed alongside what surfaced in discovery. The work connected the factual record with the more implicit context of the Brand DNA. This covered what Studio Aurora means, how it communicates and what must remain distinct.
Knowledge foundation
The findings were structured into a coherent foundation the AI could reliably work from. Rather than a loose archive, this created connected context across the business, its goals, its direction and the standards that shape its work.
Configuration & build
The Custom GPT was created around that foundation, with instructions and behaviour configured for the studio’s real working needs. The goal was not simply accurate recall, but useful judgement grounded in the business context already established.
Testing & refinement
The GPT was tested against representative tasks, outputs and strategic questions. Responses were reviewed for depth, relevance and alignment, then refined until the experience felt less like briefing a generic tool and more like continuing a well informed conversation.
Uncovered
The knowledge behind the business
Structured
The context behind the decisions
Activated
A partner for the work ahead
The practical value
Useful across delivery. Most valuable in the thinking.
Because the Custom GPT has deeper context on Studio Aurora, its goals and its direction, it can begin closer to the studio’s own frame of reference. That depth has widened the role it can play.
Content creation
Developing content with the studio’s positioning, language and wider business priorities already understood, reducing the need to explain the context again for every brief.
Whitepapers
Helping shape longer form thinking into clear, substantive material while retaining the specialist perspective and intent that give the studio’s ideas their value.
Strategic Advisor
Working through interconnected marketing questions as a strategic partner, exploring options, testing implications and relating recommendations back to the studio’s goals and direction.
What changed
The Custom GPT became more than an efficient way to complete tasks. It became a place to think through the work with the business already in the room.
I love it. It really is a strategic thinking partner. It has a depth of use beyond what I initially thought it would have, and it now forms part of my daily routine.
Andrenna · Studio Aurora
What could your business think through with deeper context?
A free 30 minute discovery call will identify the knowledge a Custom GPT would need, the work it could support and whether a foundation led route is right for your business.